Where does CPA fit in for an adword publisher

[andla]

Where does Cost-Per-Action (CPA) apply from a A Publisher's Perspective?

Is it as simple as all the merchants that are connected to lets say ClickBank uses CPA?

Sorry if this doesn't directly relate to adwords but I hope that I can get a response from an adword publisher point of view :-)

Sincerely
Andla

[skibum]

By an AdWords publisher, do you mean someone running AdSense, Andla?

[killroy]

Well, if out of every 10 people clicking, one takes the action you want them to take, and, say, it costs 10c per click, then your CPA is 10c*10-$1.00

SN

[andla]

Skibum>> You got me there :-) Don't have much experience with Adsense and I wasn't even considering that Adsense also is an Adwords service.
Shame on me :-)

Thanks Killroy

Sincerely
Andla