What percentage of clicks comes from Partners

aol etc

[Crush]

I was just wondering if anyone had some info on what percentage of clicks in Adwords comes from Googles partner sites?

[vibgyor79]

For my B2C affiliate site, AOL alone accounts for 40 percent of the traffic.

The percentage of clicks coming for partners depends on -

- Your industry
- Your keywords

For example, a software company offering eCRM solutions would get very low traffic from Google's partners while an ecommerce company selling gifts would probably get good traffic from Google's partners.

[webdiversity]

In addition to what vibgyor79 said the other factor will be the CTR you achieve.

If you don't have a clicktrhough rate in excess of 1% then the percentage from partners will probably be zero as they only show your ads when you meet their criteria.

[dwilliams]

For our science education sites, we typically get 1 clickthrough that translates into a sale from AOL for every 10 we get from Google.