aff? Yes, I know it means affiliate...

But in what circumstances is it required?

[brownoatmeal]

As a adwords advertiser, I see this from time to time on other advertisers search results.

When is one required (I'm assuming this is a G TOS thing) to do this?

[instinct]

I believe it is required if the product/service you are selling is not sold by you or your company directly.

If you are directing traffic to a third party site (via a landing page or not) then you are an affiliate and the (ghastly) "aff" is mandatory.

[brownoatmeal]

Excuse my paranoia about the G TOS, but I do send people to my site,where there are plenty of opportunities to go elsewhere (which is really how I make my $).

This sounds like I clearly do NOT need the aff., however, if anyone has more experience and knows for sure, please let me know!

[GuitarZan]

Hey,

If you are sending people to your own site, and then trying to send them off to aff programs... Don't bother putting the aff in the ad. I don't

If you are sending people straight to the Merchant, then do put the aff in there.

All the Best,

C.K.