My keywords are bringing in traffic at different rates than my original research suggested they would.
And the numbers from my results are way off.
I've used Adwords accelerator and Wordtracker to find keywords and estimate traffic.
For example, Adwords accelerator shows the following for a $0.31 bid:
[widget] gets 25 clicks per day for 16-20
[widget tips] 47 clicks per day for position 11-15
Wordtracker:
[widget] 982 searches per day
[widget tips] 153 searches per day.
Wordtracker's Gtrend:
[widget] 16,667 searches per day
[widget tips] 245 searches per day
Adwords traffic estimator:
[widget tips] 43 - 65 clicks for position 11-15
[widget]
Finally, my actual Adwords stats after 24 hours tells an entirely different story....
[widget] 0 clicks and 103 impressions for position 7.
[widget tips] 1 click and 18 impressions for position 8.
Could someone please explain those results and tell me the proper way of doing keyword research?
(P.S: Yes I do split-test my ads, and use proper optimization.)
bid
quality score
competition
season
time of day
day of the week
match status
expanded versions of your term
Those are a just a few.
Something else to look out for...run a search query and see if that traffic is actually being funneled to another adgroup. I have seen searches for red widget get funneled into the blue widget adgroup where credit for the search actually goes to "blue widget" while the blue widget ad is showing for "buy red widget". The only way to stop that is to put the keyword red as a negative in the blue widget adgroup (-red) and -blue as a negative in the red widget adgroup.
