Tracking AdWords

Are you able to account for every click?

[GuitarZan]

Hey,

I am using a third party tracking program to track my clicks, etc on AdWords.

AdWords today says that I have gotten 33 clicks.

My Program says 27.

Furthermore, a lot of the KeyWords are not matching up. I wrote down every KeyWord that AdWords says that my ad got clicked on. I then went through what my program says and some of the KeyWords are the same while others are totally different.

For instance AdWords says I got 2 clicks for [three word KeyWord] exact match. Nothing comes up for it in my Program. BTW I am using the new feature from adwords which is [example.com...]

Thoughts?

C.K.

[nalin]

If your program is not log based (for example you include js provided by a third party) then you may get clickers who exit before the relevant include is completly loaded (or executed), particularly so if it is included externally near the bottom of a page.

I often find disparities between awstats (logfile analysis) and a commercial third party tracking program - awstats basis its analysis on server requests (and optionally a js include that provides minimal extra data), the third party relies on a js include (or for non js clients a small image) which I have chosen to load as one of the last elements on the page. Awstats gives me better general stats - server load, accurate counts, 404's and other errors, etc. The third party service gives me better depth analysis and will more accuratly reflect *interesting* visitors - those who can stick it out for two seconds worth of loading.