Adwords Ranking A Mystery

Why you cannot get the adwords rank you want

[thezangi]

Hi all,

I have set up a completely new campaign using only one keyword.
The keyword is identical with my landing URL. My ranking is position #1.

Now I set up a second ad group using a different keyword, which is not represented in my URL. My ranking is position #2. A competitor is ranging on #1, because his URL matches the keyword No matter what I bid (even $10), I won't get ranking #1.

P.S. The business of competitors is identical and there are always 11 ads on Google result page 1.

Does it mean G prefers URLs containing the keyword?

[poster_boy]

For how long and for how many clicks did you bid $10 per click?

[peermedia]

Is the keyword in the subdomain portion, domain portion, directory, page name or parameter in the url? I'm curious to see which of these will influence the most (I'd think keyword in the domain would be best).

[chinara]

[qoute]Is the keyword in the subdomain portion, domain portion, directory, page name or parameter in the url? I'm curious to see which of these will influence the most (I'd think keyword in the domain would be best).[/quote]

This is a very good question. I personally noticed that example.com/mykeyword works ok. If the keyword in the domain itself has high weight i would gladly buy 20-30 domains for my bets performing words.

[peermedia]

I wonder if this is limited for the actual url or display url too, so many possible scenarios, no easy way to test any of this :(

[miaoux]

I have an interesting one also.

My competitor's page is not SEOd, his domain name does not contain the keyword, and his URL is a default shopping site one (again, not optimised). He has a title that contains parts of the keyword, but no metatags or anything.

He's consistently number 1. Without fail - I admit, I've only been making random spot checks (for the past 3 months), but he's never been off the number 1 spot.

I'm GUESSING it's due to the amount he's spending - but the average CPC is quite low, I'm above it...

Could this be happening if he (theoretically) spent $10,000 a day, and had a $1000 CPC set?

[thezangi]

Hi,

just for clarification:

it is no subdomain or anything, it's www.[mykeyord].com
The display URL and the target URL (for lading page) are the same.

I'm now observing that my ad containing the keyword in URL is staying on position #1, while the other ad that hasn't the keyword in its URL is constantly changing its rank from between #2 and #4 despite I set a very high daily budget of 500/day and set the maxbid to $10 (where they charge an avg CPC is 1.60).

It looks to me, they rank the ads as they like, kind of rotation. It has nothing to do with my bid or my budget.

What is my maxbid good for then?