i select content match in my campaign,but sometimes not impressions form content match,and sometimes impressions is natural,who can tell me how to guarantee the content match be natural?
btw,i had advance the CPC price and budget,but it is no use.
thanks for any replies...
* Over what period of time? One day impressions - next day none?
* Are you getting regular impressions and clicks from standard search?
* Are you targeting just a few specific countries/regions only? (I'm making a presumption that your ads aren't running in English...)
* You haven't disabled content search by mistake?
Perhaps the keywords are vague. Perhaps the keywords are too specific for the sector and people aren't using them - particularly via the content networks. Perhaps it's something else entirely...
Without a bit more detail it can be difficult to know exactly what to say, although I'm sure others here will have different thoughts on this hopefully...
And, welcome to this Forum!
Syzygy
One cause which I can think of is that your ad was used to be shown on one of the big content sites but now the ad has been dropped out. Reasons can be that this big site filtered out your ad due to a low EPC or your ad has been replaced by other ads on this site.
It could also be that you've made changes to the ads or URLs, which will cause them to no longer show on partner sites, until they have been reviewed/approved.
It is at least possible on your low impression day quoted above, that the ad was unreviewed most of the day, then reviewed and approved later.
AWA