Keywords used only by female customers - How do I know?

[pleasures12]

I am lauching an ad campaign for beauty products for girls only.

The diffificulty of this campaign is that these products are sold mainly for ladies. Of course, boys could buy for their girlsfriends but I don't want them to click in my ads because I have very limited ad budgets.

Any of you know from what sources I could have a list of keywords that girls or ladies type most in Google?. Or how do I know what keywords only girls (not boys) use?

Any advice in this is appreciated!

[Shak]

:)

just aint gonna happen mate.

good luck with your campaign.

Shak

[Robsp]

Just run a campaign and test what works is your only option I'm afraid. We run several campaigns targetted to women in the Netherlands that run quite nice but a lot of testing is invoved.

I have one piece of advice though, have women make the keyword list....

[PatrickDeese]

The only advice I might give if I were trying to target women would be that I might bid on specific brands / product names.

For instance men, looking for stuff for their girlfriends might search for "perfume", where as a women might search for "chanel no. 5 perfume" or some such.

That would be my *guess*, at any rate.

[eWhisper]

This topic has come up in conversation more and more of late - targeting keywords to reach the demograhic that searches for a particular keyword rather than actually advertising on that keyword.

It's quite an interesting topic, and I've seem some people get good results, and others becoming very famaliar with the 'account slowed' syndrome.

If you have a good preforming account, and are adding these types of keywords into it - remember to control the daily spend and impressions by putting them into their own campaign until you get a feel for what will gather a good CTR before having your entire account slowed.

[Marcia]

Go to a newsstand and leaf through some womens magazines, looking at articles and ads.

targeting keywords to reach the demograhic that searches for a particular keyword rather than actually advertising on that keyword.

It's a workable strategy. I did a complete overhaul on a site, beefing up the navigation and adding other product lines that the targeted demographic would also be interested in. There have been a few unexpected big sales for items that are not the keywords at all that they would have arrived at the site looking for. It's just organic search, no PPC, so I know which keywords they're coming in on - not those items at all.

Probably 100% women for that site, so there's a bit of an edge, understanding the shopping mentality. I got a little tired of low margin items, so some high ticket type items were added, using Amazon's "people who bought book this also bought..." rationale.

[shaka1978]

If I'm bidding for female clothing ranges or whatever I usually just stick these negative keywords in the ads. Obviously men might not necessarily type them in but it'll prevent a few wasted clicks:

men
mens
men's
male
man
mans
man's

[ukgimp]

Add this

[pink your product]
[fluffy your product]

the list is big :)

[Leosghost]

try to find a really big mail order catalogue ( y'know the way people used to order before the "innernet" ) ...
in europe it would be 3 suisses..dont know where you are ..but you see the kind of thing i mean ..i hope ..
check the ads in the sections which are of interest to you...ignore the photos ( us guys look at the lingerie ads ;) ...our ladies look ..and they also..read the text ..see what i mean )..
the "keywords" are designed to appeal to the girls only...
this way wont give you a list as such ..at least not in the "instant" "innernet" way ..
but it will give you the "targeted" words ( for which these mail order companies spent a great deal of time and research money to get right ..their results still apply
...many of these catalogue companies are still in business today ...in france "la redoute" still outsells via it's print catalogue any "dotcom" ...
really big advertising agencies still use "male wordlists" and "female wordlists" ..and "color choice by gender" lists and "age" and "ethnic background" etc etc ....( and subliminal "push" association/motivation variants of all the foregoing and more )lists ...
"marketing" and advertising of all sorts (plus of course the government in all it's manifestations ..)uses more "shrinks" than you can beleive ...
just think about how much money goes into the style ,choice of name , color etc of a car aimed at women buyers as opposed to men ....
i could ...( and frequently do ;)..go on ...
'scuse no "caps" etc ....broke hand big time ..ow!

in essence i'm saying what Marcia did but in a bit more detail ..( worked in ad business ...)

[conroy]

<snip>