Welcome to WebmasterWorld Guest from 54.163.159.27

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Adwords Editor 4.0

It's out - with some interesting new features

     
4:54 pm on Aug 3, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 15, 2004
posts:61
votes: 0


I've just installed version 4.0 of AdWords Editor.

The information on the website doesn't tell me what's new, but here are a few things I've just discovered:

(1) You can now set custom date ranges. Great! I'm genuinely delighted by this, as it allows me to look at 28 days of data at a time. You know the whole "units of 7 days" rule right?

(2) More structured menus, and better use of shortcut keys. Very good.

(3) The ability to only publish a single campaign. Not sure why that would be useful, but it could be.

I'm sure there's more, but here in the UK it's 17:50 on a Friday.

Oh and don't worry if you can't yet upgrade. It appears they may be staggering the rollout.

5:04 pm on Aug 3, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 15, 2004
posts:61
votes: 0


I don't want to be one of those people that replies to myself but...

I just noticed something else. Version 4 is also much faster and more responsive than older versions.

Enjoy!

5:23 pm on Aug 3, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:May 2, 2006
posts: 59
votes: 0


I also am finding much faster downloads (of full campaigns and stats).

Other new features:

* Ability to upload changes from single/multiple campaigns rather than Posting all changes at once.

* A tab for editing mobile ads - (is anyone doing this yet?)

* reorder the columns

5:24 pm on Aug 3, 2007 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12928
votes: 198


I see a new tab for Mobile Ads, and the ones for Sites and Negatives - were they there before? My short term memory is not good. The Release Notes only mention version 3.5, though, so I might not be catching all the new features.

Still can't set it to remember passwords though, which is mildly annoying.

And the custom dates are great, but I'd be happier if they just matched the Console (Month to Date is one I use frequently)

One problem - the new version appears to have wiped out all my comments on the Campaign and AdGroup level. That's kind of a pain. Does that normally happen between updates? Bleah.

5:24 pm on Aug 3, 2007 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12928
votes: 198


Actually, you could reorder the columns before.
12:55 am on Aug 4, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:July 9, 2003
posts:4799
votes: 0


Thanks for posting about this sharewarepro - you even beat my colleagues on the Inside AdWords blog to the punch. ;)

By the way, release notes are here: [google.com...] (If you went to that page earlier today, and didn't see notes for version 4.0, you may need to refresh the page to see them now.)

More info on Inside AdWords, including the info quoted below, which I wish netmeg had seen earlier (sorry about that netmeg):

...To avoid losing unposted changes or comments, we suggest exporting an archive of your account before upgrading. After you've completed the upgrade, you just need to download your account and import the archive file to get your account up and running.

AWA

5:43 am on Aug 4, 2007 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12928
votes: 198


When I fired up AE, it just asked me if I wanted to update, and I did. Maybe there should be something about the release notes in the update notification.
4:40 pm on Aug 4, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:May 2, 2006
posts: 59
votes: 0


The release notes are found in the File Menu under Help ¦ Release Notes.

Per AWA they are updated now at the link above.

7:48 pm on Aug 4, 2007 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12928
votes: 198


(right, when I looked there, they were the old ones)
5:46 pm on Aug 6, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Feb 13, 2006
posts:121
votes: 0


I was hoping the new version paid a higher ecpm.
5:11 am on Aug 7, 2007 (gmt 0)

Junior Member

joined:July 27, 2007
posts:125
votes: 0


Great. How big is the cliff between AdSense and AdWords control panels now? The size of grand canyon?
3:40 pm on Aug 7, 2007 (gmt 0)

Moderator from CA 

WebmasterWorld Administrator httpwebwitch is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 29, 2003
posts:4059
votes: 0


i love it!
6:51 pm on Aug 7, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:May 2, 2006
posts: 59
votes: 0


Seems to be taking up more of my PCs resoures (can't switch between apps when it's busy filtering, etc.) but I'll take that trade off any day when faster downloads and stats viewing is possible.
7:10 pm on Aug 7, 2007 (gmt 0)

New User

10+ Year Member

joined:Nov 28, 2005
posts: 40
votes: 0


I had a problem on upgrade from 3.5 to 4.0. During the installation screens, I selected the "Just Me" radio button instead of the "Everyone" radio button (in terms of who would using AdWords Editor on my computer). After install I tried to launch AE and got an error message.

After some trial and error I found that if I selected "Everyone" during the install everything worked fine.

I have a hunch that if you don't choose the same preference you had on your last install that you'll have a problem.

In any event, posting this so if anyone else has the problem it might help them fix it.