Keywords in Title

Will this increase CRC?

[sleepy]

Is it benefitial to have your each adword you have to be set up with the keyword in the title? Or does it not make any difference?

For example,
keyword widgets ------- title widgets
keyword red widgets --- title red widgets

Cheers,
sleepy

[Robsp]

Sleepy,

In general having the keyword in the title helps the CTR. How much depends on your specific offer and competition