Quality Score experiment

How can it still be "OK"?

[Tonearm]

All of the keywords I'm bidding on in AdWords have a Quality Score of OK. I wanted to see if I could improve that, so as an experiment I changed the target URL for "blue widgets" to:

example.com/blue_widgets.html

which is a totally legitimate page and has <title>Blue Widgets</title> and <h1>Blue Widets</h1>. I have "buy" and "blue widgets" in the ad text but it still says the QS is OK. It's been about a week now. Is there something else I need to do to raise the QS?

[outland88]

Haven't you tried raising the bid. From what I've seen that will give you a "Great" quicker than anything. Plus Google will feel "Great" that you're giving them more money.

[sailorjwd]

Add more text like:

"Blue widgets are blue and every one can use a blue widget since blue widgets are great! Buy a blue widget today and you'll be very happy."

The above text seems to work well for a lot of people across 100's of subjects. Don't forget to slap 25 ads along the borders - Google seems to like that too.

[shilmy]

Quality Score is the worst thing I find in AdWords, but may be it's good for Google. More money for them.

Here is an example I find:

blue widget have OK QS

but

blue widgets have Poor QS

I agree that Keywords, Ads and Landing Pages should have some quality score, but their algorithm is not good enough. I think they should in alpha phase, and not to be released.

[metakomm]

The question is did your CTR increase?

[Tonearm]

I guess that's a failed experiment. So much for trying to increase QS.

[jk247g]

It will update in a few days to a week. That's what I notice after CTR increases and it still says "ok"

[AussieWebmaster]

Do you have them exact matched? If broad they are competing with one another and will always go to the higher paying one which may have an impact on the others QS

[Tonearm]

Still showing "OK" and all of my keyphrases are phrase matches.

[Tonearm]

My mistake. I thought clicking the "?" icon showed the QS. Now that I've added the QS column to the report, I can see that 95% of my keywords have a "Great" QS rating.

Even so, I only get about 30 clicks/day and the profitability is questionable.