Trademark Ads

[Fartman]

I bought some keywords for some trademarked words, before they were trademarked. After that happened, I kept them on non-active for a while, but recently I reactivated them.

I didn't mention the words in the ad itself. For some of these, my add appears, but for others it doesn't. I don't understand why some of them are showing and others aren't. They all show as active. Can someone provide me with some insight on this?

[Fartman]

Small update: I noticed the adds are showing in AdSense. I can't make head or tails of this...

[Rehan]

Make sure you are checking your ads through the Ad Preview Tool [google.com].

[webmasterworld.com...]

[Fartman]

Well there's another problem, my target market country is not in the list of AdPreview, so I have to check the old fashioned way. I just don't get it, I have other trademarked ads running perfectly. Some of them just don't appear to listen :-)

[Rehan]

[adwords.google.com...] will show you how to use the Ad Preview Tool for specific target markets.

[Fartman]

Thanks, I can test it now, but still no show for the specific ads which I'm hoping to see.

Anyone have any idea why some don't show and some so?

[RhinoFish]

could be negs you've forgotten, budget limits, matching type, competing aff if you're doing direct-to-merchant, among other things. what does the ad diagnostic tool say about it?

[Fartman]

ad diagnostic says that these words are inactive, but in the campaign management it shows as active. I'm offering a max CPC of 0.10 and it says the minimum is 0.8. Should I raise for some time and lower it after I had some clicks?

The thing that bugs me most is that it shows in adsense (about 450 times a day), but that's it...

[RhinoFish]

quality scoring is causing you min bid issues, there are many threads about it here.

here's one example:
[webmasterworld.com...]

[Fartman]

Thanks RhinoFish, but I don't think that's the case with my ad. I tried raising the min CPC to way too much to see if I would appear and nothing happened...

[RhinoFish]

did you raise it above the minimum bid amount listed?

[i'm not recommending you do that, just wondering if you're meeting the min bid requirements G is stipulating for your particular keyword in this case. you were well below the min bid when you last listed specific numbers]

[Fartman]

Well I raised them to five dollars per click, just to see if they would appear (for just one day, I don't want to spend all of my budget on this) and they don't. G says the min bid should be 0,10

[RhinoFish]

before you said "it says the minimum is 0.8" and now you said it's asking for 0,10.

do you mean 0.10? if not, what does 0,10 mean?

if it now says min in 0.10, does the ad diagnostic tool still say inactive?

[Fartman]

Yeah sorry, I'm not American or English, we write our numbers 0,10 in stead of 0.10, so it's really the same.

Well the minimum price is 0.08, so I was offering 0.10 (it's not a very important keyword, but still). Now I've offered 5$ and it shows as active, but it still doesn't show.

[RhinoFish]

"Now I've offered 5$ and it shows as active, but it still doesn't show."

Shows active, then you've made progress in finding your problem. What your spend and roi, this experiment is going to hurt. :-)

Doesn't show where? Are you using google.com/adpreview?

[AdWordsAdvisor2]

Hi Fartman,

Trademark terms are enforced differently in the US/Canada than they are in the rest of the world. In the US/Canada, they can be used as keywords but cannot appear in the ad creative, but for the rest of the world trademark term use is restricted in the keyword list as well.

Depending on the terms and what countries you are targeting, your ads could appear some of the time (trademarked in only some of the countries on your target list) or none of the time (trademarked in all of the countries on your list).

AWA2

[smallcompany]

Oh boy...

Listen (or read) please:

1. Do you use your own site or of your partner? If you don’t use your own site, you may be covered by someone else. You haven't mention if you see some other ad with same display URL.
2. Keyword status: If it says "active", you're good to go, no need for any discussion about bids.
3. Based on your statement “not English, not American”, per our knowledge, some markets are having keyword TM rule enforced. This means that without a letter from the owner of that TM you may say “so long” to those keywords. AdWords system is good in finding TMed keywords. Sometimes it may happen that paused campaigns and ad groups have gotten “jumped over” by the system as this one is too busy with active stuff, but the system catches them right away or shortly after.

So… check those three things (above).

Also, the ad diagnostic tool is sometimes fine and sometimes totally out of mind. No blame for folks that are working on it, they probably need more time to make it more efficient.

Your statement in regards of AdSense is confusing for us - we have no any knowledge about when you run such keywords in both environments (search and content).

[smallcompany]

Hello AWA2, thanks for confirming our 3.

[Fartman]

Thanks AWA2! This explains why some trademarked ads are showing and others aren't. Do you know why this is different in the US and Canada?

[netmeg]

Different laws here.