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Placement Performance report

     
3:47 am on Jun 22, 2007 (gmt 0)

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"New! See where your ads appeared on the Content Network.
View site-by-site metrics, optimize your performance on content pages, and gain greater transparency into your campaign with the Placement Performance Report. "

[adwords.google.com...]

8:13 am on June 22, 2007 (gmt 0)

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How do you access it? When I go in 'Create Report' I don't have any 'Placement Performance' button.
12:20 pm on June 22, 2007 (gmt 0)

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Not visisble to me either.
When will this get rolled out to all AW users?
2:14 pm on June 22, 2007 (gmt 0)

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The placement performance report has appeared only in some of my clients accounts. I suspect it is a slow roll out.

Keep in mind that it is really only useful if you have and trust the Google conversion tracking. Without the conversion tracking, you will only know where your ads are displayed, which is only part of the whole picture. You ultimately need to know what the ad clicker did once they arrived at your site.

Some log analysis tools have been doing this type of report for sometime. Basically, I think they filter the logs on referrals from the googlesyndication.com domain.

2:44 pm on June 22, 2007 (gmt 0)

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