If they accept foreign languages, then I wonder how can they review my ad and keywords? They have staff who speak Vietnamese to review it?
Thanks so much!
They have many offices in foreign countries, as well as a staff that speak a wide variety of languages to review such ads.
When creating a campaign, make sure to highlight the appropriate language for your ads.
The question I have is that Google lets you select multiple languages for ads in a single campaign, and you can pick several languages at once, yet the ads must be written in that language. Does that mean that I can have a campaign where I selected 10 different languages, targeted only at the U.S., and then make 10 different AdGroups, each written in a different language?
I intend to target Vietnamese customers all over the world. I plan to use Vietnamese keywords (in Vietnamese only) and when they enter those keywords (in Vietnamese), my ad (also in Vietnamese only) will appear. Is this possible?
Thanks
I intend to target Vietnamese customers all over the world. I plan to use Vietnamese keywords (in Vietnamese only) and when they enter those keywords (in Vietnamese), my ad (also in Vietnamese only) will appear. Is this possible?
Absolutely. In the first step of the ad creation process you'll set both Language and Country Targeting. In your case, it sounds as if you'd want to select Vietnamese as your Language, and 'Global or nationwide' > 'All Countries' as your country targeting.
The net result of these choices would be that anyone who is using the Vietnamese language interface of Google, from anywhere in the world, would see your ads. Having searched in Vietnamese, they'd then see your ads, as written, in Vietnamese.
AWR
I've been asked this a few times now, and was wondering if you could answer the last paragraph in message 3. Are we allowed to mix and match foreign languages inside one campaign, etc?
I've been asked this a few times now, and was wondering if you could answer the last paragraph in message 3. Are we allowed to mix and match foreign languages inside one campaign, etc?
Which, for reference was:
The question I have is that Google lets you select multiple languages for ads in a single campaign, and you can pick several languages at once, yet the ads must be written in that language. Does that mean that I can have a campaign where I selected 10 different languages, targeted only at the U.S., and then make 10 different AdGroups, each written in a different language?
Sorry I missed that question earlier eWhisper. Perhaps I could safely be accused of skimming. ;)
That is a very interesting question, and my first reaction was to say 'No'. But on reflection, I think the real is answer is either 'Yes' or 'It depends'.
Before I answer, though, I have a question for you - just to make sure I've understood the principle behind what you are asking. Does the following hypothetical situation match what you have in mind?
* You create a campaign, targeted to the U.S., and with ten different languages selected
* Within the campaign, you've created 10 Ad Groups, each with identical ads but with each ad written in a different one of the 10 languages.
* Each Ad Group is running on the same keywords, but in every case those keywords are in the same language as the ad copy. So no two of the 'identical' keywords are actually 'spelled' the same way.
And does your question amount to this:
Let's say a user, using the Vietnamese interface in the U.S. searches, in Vietnamese, for 'Stainless Steel Widgets' which you have in ten Ad Groups in ten languages within your campaign. Will you be assured that she will see your ad written in Vietnamese?
Did I get it?
AWA
When creating a campaign, make sure to highlight the appropriate language for your ads.
In fact, sometimes it isn't correct, because a lot of people in small countries may use Google.com with English interface. That's why setting all languages and target country brings more impressions and clicks. Of course, it works only if the keywords are specific to the particular language.
Yes, that's the heart of the question.
It seems if I make a campaign in 10 different languages (and this could be me just not being a linguist who can identify different languages with ease) that it would take a long time to be reviewed, as not only does the language need to be identified, then it needs to be passed onto someone who can understand the language.
Yes, that's the heart of the question.
Well, then, I'm about 98% sure it would work as described. Exceptions could occur in cases where the same (or similar) keywords were spelled the same in different languages - as could easily happen in at least a few cases, since, for example, English 'borrows' from so many languages.
In these exceptions, then the ad associated with the keyword with the higher Max CPC (or higher CTR when Max CPC was the same) would show.
It seems if I make a campaign in 10 different languages (and this could be me just not being a linguist who can identify different languages with ease) that it would take a long time to be reviewed, as not only does the language need to be identified, then it needs to be passed onto someone who can understand the language.
This is an excellent point. While many folks within AdWords are multi-lingual, I can only think of a few that speak 10 languages! And these are probably not the same ten languages you have in mind. ;)
So, yes, 10 Ad Groups in 10 languages would be likely to slow the approval process down a bit.
AWA
