The supply of page impressions and clicks on the content network will go down.
Your volume will go down and your prices up.
Some arbritage sites are smartpriced giving you a lower average cost per click.
Some arbritage sites are providing large amounts of traffic at very low prices to you.
I know many AdWords advertisers are aiming for those cheap 1-5 cent clicks.
Reference:
[webmasterworld.com...]
Since a lot of people banned also advertise on adwords, it is possible that competition will go down, and thus prices will also go down.
Sure ad inventory will drop, but there are too many factors to make that assumption.
Personally I think in some segments advertising costs will drop substantially. In others they may rise slightly. I seriously doubt the impact will be the same across the board.
For your information not all advertisers like smartpriced adsense ads. They are smartpriced for a reason, and they still may be overpriced.
Some arbritage sites are providing large amounts of traffic at very low prices to you.
I know many AdWords advertisers are aiming for those cheap 1-5 cent clicks.
All of that traffic is 100% worthless if it doesn't convert so things can and probably will go in the other direction...crappy traffic will drop and all those thousands of cheap clicks (which add up to many thousands of dollars) will not be wasted and profitability will improve.
Plus, with Google releasing new reports that allow advertisers to see the sites and pages their ads show up on, we can now further block and eliminate non converting traffic.
As an example, I have been using a script that tracks the sites and conversions from content network sites and for some campaigns I now have over 14,000 sites blocked! (sounds insane but true) and profitability has greatly increased.
If anything the content network is about to get a lot more competitive as advertisers who have shunned it in the past begin to take a second look.
Google ain't dumb...
I have been using a script that tracks the sites and conversions from content network sites and for some campaigns I now have over 14,000 sites blocked!....If anything the content network is about to get a lot more competitive as advertisers who have shunned it in the past begin to take a second look.
Sounds like it'll be getting more competitive for publishers, too. (14,000 sites blocked? You could get carpal tunnel just by populating your domain filter!)
You could get carpal tunnel just by populating your domain filter!
LOL Well, I can just export all of the sites I want to exlcude at once and then copy paste into the site exclusion feature.
Truth be told there are really only a few really horrible sites that send tons and tons of poor traffic but the sheer number of sites is very surprising and all those clicks add up when you have that many.
For me it's not about targeting arbitrage sites in particular but rather sites that send non converting traffic. If a made for adsense site is sending me tons of traffic that converts I'm a happy guy...but then who wouldn't be :-)
I am glad they are cracking down on the arbritage sites. Its about time they did. May be we will feel more comfortable in advertising on the content network now.
Same here
It is not so much these type of sites, in my opinion, that cause the problem - I find that these sites can often focus and channel a subject area.
I intensly hate all the sites with multi blocks of ads and zero content, no navigation etc etc.
Made me laugh! Whose volume are you referring to?
Since we pay for all clicks, those that are junk water down our performance. Minimizing volume is part of maximizing roi.
Attempt to elicit sympathy ain't working for me.
You milked the system for a while, find something new. If you want to end the cycles, find something sustainable - like actually adding value in your step of the ecommerce path.
One reason Google may be cracking down is I have reduced our spend from 20k a month to 5k a month due to all the bad traffic. I know it wasn't me alone but suppose 10 thousand of us did the same thing that is 150 million then I am sure someone is looking. I got a survey andd answered why we were cutting back a while back. Got out of content search as it was nothing but junk so maybe I will relook at our spend and possibly get back into content match as well...
