I hope someone can shed some light on this, it's driving me nuts. I'm not a total adwords novice, but I've only run a few campaigns, so I have much to learn.
I set up a campaign this morning, 10 hours ago, and the ads are still not showing for the chosen keyworks.
I have an active campaign, with two active Ad Groups, with an ad in each group. The default bid is more than sufficient at £3.
The Ads Diagnostic Tool says:
You have no ads that match the search term *****
Reason
The keyword phrase you've entered doesn't currently trigger any of your ads.
I'm totally out of ideas. Any help would be much appreciated.
TIA
First, Google have failed to respond to my email, 28 hours later. Not impressed.
We experimented a lot, and discovered that the reason the ads weren't being displayed is because we had the word "cam" in there. This apparently flagged it as adult content, and prevented it from being displayed.
As it happens, the ad was not adult content in any way, but was for a piece of equipment with cam in its name. No warning messages informed me of the fact that the ad was being blocked. Removing the word "cam" from the ad fixed it within a few minutes.
You have no ads that match the search term
I'm guessing it meant that you had no "active" or "approved" ads that matched that search term. It would be much better if the Ads Diagnostic Tool could say something like:
Your ad that matches that search term in not approved yet.