Adwords advertisers' position on the multiple Adsense ads upgrade

Just curious if you're happy/angry about it?

[asp4bunnies]

I'm sure most of you know Adsense began allowing its publishers to display up to 3 ads per page; perhaps one of the most significant program changes since it began allowing image ads.

What do you all think about the changes? Good or bad for advertisers and why?

[ownerrim]

I'm amazed that this thread has been up for several hours and no one has responded. I'm not an advertiser but I do run adsense (on a fairly high quality info site). And after placing 2 ad blocks on certain pages and three ad blocks on certain other pages (just my very long pages--ads on top, in the middle, and at the bottom), I'm a little surprised at how many advertisers there are in my niche that I NEVER saw before. You see, I was using 2-spot banners and, consequently, I only saw the 2 highest bidding advertisers. However, as it turns out, there are a lot of adwords advertisers in my niche. And who knows, maybe this is a good thing for them. Particularly since my site is somewhat preeminent in it's little arena. Willl this drain advertiser's budgets without ROI? I brought that up in another thread, but now I'm not so sure. Myself, I never clicked on ads when I surfed the web. And to get me to do that would have meant that I was at least a bit interested in what the advertiser had to sell. I wonder if that applies to most web surfers.

[havok2004]

I know before ROI was terrible on content ads, and I would have hardly ever recommended it. I actually just tonight placed my most profitable campaign on the new content network, might as well try it for a day or two atleast

[anallawalla]

As an advertiser it doesn't concern me and if pressed, I like it because it might give me exposure at a lower position than if only 4 ads were available on a page. I get better conversions in some ad groups with Content than search, so I have split some of my campaigns to bid lower on one and higher on the other.

[eWhisper]

There have been many threads over the past six months about the value of AdSense. I don't think this is going to change people's minds on it's value, it's just more exposure. So, I think advertisers fall into 3 general categories.

1. Already decided againt AdSense - this will just reinforce their beliefs.

2. Making money on AdSense - checking their stat programs to make sure everything is ready to handle the additional exposure their about to get and to continue to tweak anything that comes along to make sure they're getting a positive ROI from AdSense.

3a. Ash's position (above) - like the additional exposure. 3b. The people who go for 'branding' campaigns will also like this additional exposure.

The one thing I am suprised that didn't get changed in the new TOS (or maybe I just missed it), is that image ads aren't automatically turned on for AdSense publishers running more than 1 AdSense spot on a page. This seems like the perfect time to try out image ads as now maybe they'll get some decent exposure (the image ads I've tried so far have had very little impressions compared to everything else).

[asp4bunnies]

I don't think they'd make the image ads mandatory under any circumstances, as that would lead to a lot of publishers leaving the system.