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adwords partial match?

         

juice

9:10 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



i'm wondering if adwords matches partial matches.. for example:

if i put up an adword for - apple
would it match searches like - apple juice
or - apple orange
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Robino

9:18 pm on Aug 30, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Yes, it would show up for any query with the word 'apple'.

Here are your matching options:

apple = broad match
[apple] = exact match
"apple juice" = phrase match
-orange = negative match

This might help:
[adwords.google.com...]