QS recalculated after adding extra ad?

I added a new ad and click prices went up for the ad group

[forzatio]

Hey there, some days ago I added an extra ad to one of my advertising groups and I think that while I added an extra ad to the group, it automatically calculated the QS for the entire adgroup again.

Is anyone known with this? because I don't want to have other ads in the same group being affected with the QS of another new ad that is added.

[fischermx]

Did you get higher or lower prices on the recalculation?

[forzatio]

prices went up and the quality score was suddenly rated as "poor"

[sailorjwd]

I recently noticed a similar thing.

I added two ad texts to a well established campaign and the next day I saw 10% of the keywords go inactive.

I immediately paused those ads and two days later inactives turned active.

I wish G would add one more level of complexity to their QS whereby they match keywords to optimum ad text. Assuming you have a few ad texts then it is obvious that some keywords will have a slighter better QS with one ad text vs another. We currently have very little indication of which specific ad text scores best with which specific keyword (without a lotta work).

ps. then again, the whole QS thing blows anyway.

[forzatio]

Ok what I did,
I first paused the extra AD >> the QS was still poor, then I removed the extra AD.
After 20 minutes or so, the QS was recalculated and OK again.

So adding an extra AD affects the whole QS of the ADgroup.

--
btw I used the same adtext but another destination and display url, so it really devalued the other new destination page.

[holyearth]

the entire QS thing doesnt make much sense

as paying advertisers they should give us c-l-e-a-r guidelines on what is quality and what is not quality.

[netmeg]

There's some really strange things going on right now with QS. Two of my largest clients are fed up.