I have restricted my campaign settings to Google only (not Content, not Search partners). It is also restricted to UK only delivery.
The ad creative (3 different ads) includes the kw in the title, and also specifies UK. The landing page includes several mentions of the kw. I am making extensive use of negative kws - the broad match kw CTR is 2.3%.
The CTR is 3.7% on the exact match kw. Competitors ads seem to be displaying no problem, relatively long-term.
The Ad Group is very focused; no tenuous kws or creative. I can't think of any way that Google could view the kw as sensitive / dubious because of other industries. The subject is not all that competitive. It is seasonal.
The kw was previously disabled in another Ad Group in the same account. They weren't using negative kws or targeted creative at that time but I thought I could probably get over this by setting up a new Ad Group within their account. I have paused the old Ad Group, deleting the disabled words.
Can anyone suggest anything else I can try?
At "At risk" status keywords still get full delivery. I have quite a few cases like yours and keywords that are at "at risk" status since they introduced the status so it is no big deal.
The strange thing is that if you have a better than 2% CTR on only Google delivery the keyword should not be at at risk status at all. What does support say about this?
I have just posted a very similar question. I have a single keyword (exact match) in an adgroup with a CTR of 4.6% and it gets rated at risk also... It's not disabled (yet?) and sure hope that's not gonna happen.
Perhaps you can isolate the single keywords in an adgroup each and monitor what happens. Make sure they don't show up elsewhere in another adgroup in your account. (delete the disabled ones in other adgroups)
I have had cases where my phrase match keyword "widgets" would get disabled, but my exact match keyword [widgets] would be a strong keyword.
Hope this helps
