Need Advice On Setting Daily Budget

Daily Budget

[Truegho]

I am considering using Google Adwords to promote my Free UK Dating site (which has only getting a lousy 10-15 visitors per day, so badly needs more promotion!). However, being of very low income, I need advice on how to set a daily affordable budget. I am only on a meagre income of £55.00 per week, so what would be the best affordable price for me to set?

By the way, Google have offered me a free £30.00 Adwords advertising voucher to set up my account, as I am already an Adsense customer.

In short, I don't want to get a sky-high Adwords bill on my credit card, so what do you suggest I start my daily budget with?

I live in the UK, so English currency statement preferred.

Thank you.
Webmaster of a free uk dating site

[bwnbwn]

Setting up the daily spend is easy what you have to figure out what to spend it on.

I am sure dating is not a cheap spend with a very large number of searches per day so a small daily budget will go very fast with a small number of searches.

I would try to figure as many off the wall searches I could with 4 and 5 words to keep the cost resonable as this will get more traffic and specific traffic

To go after free dating service you may get the term for a 1 US dollar and be in the top 20 maybe....

[simonuk]

I have to agree. In this market the rival companies will be spending big bucks making sure they are in the best slots and it would probably cost quite a bit of money finding the right position/keyword combo.

Unless you have a fairly decent budget set aside to experiment you'll find even the full 55 a week will probably only have you appearing briefly each day.

[AdWordsAdvisor]

Truegho, if you want to advertise effectively on a very small budget, I would first advise two things above all:

1) It is critical that you learn as much as you can about AdWords, ideally before you even start. This will help you maximize your results while also avoiding expensive mistakes. I'd suggest starting with the free resources linked to below. Full disclosure: this will take time - and it is time well spent.

The AdWords Help Center:
[adwords.google.com...]

The AdWords Learning Center (where you will find both text and multimedia lessons):
[google.com...]

2) You control how much you spend by setting your daily budget. Please, never set your daily budget for more that actually wish to spend in a 24 hour day.

AWA

[inbound]

Before you even consider spending money think about the market you are in.

Does your site have many profiles? if not then you are not likely to get many people taking the time to put in all of their details, they will search first, find very little and move on.

There are many options out there so you need a differentiator, you should not be aiming at the broad market. Pick a niche and think of the likely user, do they use the web, will they have disposable income when you want to offer premium services, are there competitors doing it better than you?

You've picked a difficult area so do your research, otherwise you will lose money then lose interest.

[Truegho]

Hi everybody.

Thanks for the advice regarding my intention to set up a Google Adwords Account for my dating site. All comments have been taken on board.

Well, you will all be interested to know that I have done it! I have set up my Google Adwords Account with the Starter Option. As my site is aimed at single people who love movies, and in the UK, I have targeted my keywords around those phrases.

I will now sit back and see how my campaign progresses.

[RonnieG]

The other thing to do with a small budget is to schedule your ads to run during the main times people would be online and looking. For your target market segment, this may be from 18:00 to midnight weekdays, and 07:00 to midnight or 02:00 on weekends, times when people will be browsing from home and not from work. Many of the bigger players will be running their ads 24x7, which means they may be more likely to exhaust their daily spend earlier in the day, leaving fewer ads to compete with yours later into the evening. This works well in my own vertical, and for me, also results in lower CPC and better conversion (registration) rates than when I was running 24x7 and my budget was all spent by 16:00.

[Truegho]

Latests click-through rates from my Google Adwords campaign for my dating site are:

7,055 impressions 14 Clicks

This isn't really good, is it? I need much more than this to start growing my site.

My top performing keywords are "uk dating". The others, like "uk singles" and "friendship" aren't searched for much. So should I delete this?

[Truegho]

Can I adjust the time my ads are shown in the Basic Starter Google Adwords account, or are these features only available in the Advanced Version?

[karamkshetra]

I have a suggestion why don't you setup an analytics account and than track which are the days when your Ad clicks convert into lead.....

Observe it for a week or so and then use the tool of Ad Scheduling... you can decide on the time when you want to show ad and definately you can decide on how much budget you want through daily budget from account settings...

See it's good to spend 5 dollars a day... but when the potential clicks comes from 8AM to 5PM ... than why not to spend those 5 dollars only that time....

Think about it may be it will help you out.....

Regards,
KaramKshetra

[Truegho]

Have upgraded to Standard Edition and enabled Site Targeting. I have now selected a few popular dating sites (e.g. Plenty of Fish) in the hope that this will bring me more customers.

Is this a good move, just targeting dating sites instead of the random displaying of my keywords on the Google Network?