looking for a good overview of Adwords

I use it, but not like I should.

[gmac17]

I understand adsense 101, but want to learn more specifics, details and ideas for being more effective. Can anyone recommend a thread, or another site where I can do some reading?

[eWhisper]

I'd start here, lots of links to good threads on it:

[webmasterworld.com...]

[AdWordsAdvisor]

gmac17, another pretty good resource was once pointed out by biggles, in another WebmasterWorld thread:

In case you haven't seen it Google recently published a very useful AdWords workbook called "the maximum effect". they describe it as containing the best tips for maximising AdWords campaigns based on Google's observations of thousands of AdWord campaigns by clients.

A 41 page PDF with lots of examples including dynamic keyword insertion in ad titles.

[google.com...]

Quoted from: [webmasterworld.com...]

AWA