How often are landing page QS's updated?

[limoshawn]

It seems from the site logs that when you create a new ad that the landing page for that ad is viewed by a Google IP address, however the QS for the keyword seems to be unaffected, good or bad.
Anyone have any ideas on how often a keyword's QS is updated?

[rehabguy]

Never, as far as we've seen. I don't know about others...

[pacweb]

Your pages for quality scoring are reviewed by google staff.

[rehabguy]

Your pages for quality scoring are reviewed by google staff.

What do you mean by this? Do you even know what you're talking about?

[aeiouy]

They used to say it happened once a month.

I remember seeing something recently, that the intent was to have them updated as often as once a day, but I don't have any evidence as to when or how often they are actually doing it.

An official response would be good for this.

[AdWordsAdvisor]

An official response would be good for this.

Although I'm aware that this is probably not what you were hoping for, aeiouy, the official response for all things AdWords will typically be found in the AdWords Help Center - as is the case with the topic question of this thread. Here's that info:

How often do you visit landing pages and update Quality Scores?
[adwords.google.com...]

Quoting from that page:

The AdWords system visits and evaluates advertiser landing pages on a regular basis. Due to the evolving nature of the quality evaluation system, the frequency may change based on improvements to the system or the level of user traffic to AdWords ads and landing pages. We plan to visit pages at least once a month but may do so more often.

AWA

[magicdan]

can we have a qs bot will come on this date to decide column? :)

[limoshawn]

Thanks AWA,
I was hoping that information was dated and that someone would have some real world information showing more frequent updates.

[rehabguy]

AWA, I appreciate that you take the time to answer questions. I never expected input from you on a (seemingly insignificant) thread like this - thanks!

rehabguy

[Hiccup]

Typical answer from google.