Order of keywords

Does the order make a difference?

[GrantNZ]

"keyword1 keyword2"
"keyword2 keyword1"

Do I have to put both combinations it. It looks like I have to.

[FromRocky]

I don't think you need to. They're the same.

[geebee2]

> Do I have to put both combinations it. It looks like I have to.

Yes, if you are using quotes, this is Phrase Match, and order is significant. Alternatively omit the quotes ( Broad Match ), although this has other consequences ( plurals and relevant variations ).

See

[adwords.google.co.uk...]

(while logged on to adwords)

[GrantNZ]

Thanks.