last night all of my adwords campaigns was running normal, then today I wake up to find most of my keywords have been inactive for search.
i.e. if I had a keyword called diet coke this will be running ok, but if I have another keyword called coke its inactive for search and they want a min bid of £5.00
And the landing page would be going to a coke website, and in the description and headline it will be relevant.
what shall I do? will it make it better if I add more words like coke or diet coke to my landing page.
Any help will be much appreciated.
Elliott