Keyword Matching. Confused.

[MetaFunk]

Hi All

I have the folowing setup:

blue widget CTR:14.4% ConvRate:2.00%
Cost of Conversion:Profitable

[blue widget] CTR:13.63 ConvRate:1.65%
Cost of Conversion:Profitable

"blue widget" CTR:6.90% CovRate:0.36%
Cost of Conversion:Very Very Poor (600% times more thant the other 2)

25% of the traffic results in an emails to me rest goes to affiliate so the conversion is not shown by adwords.

The emails I get I can see blue widget as a keywords used for search. I am not sure which one from the top 3 is being used.

I can't make sense of this can anyone help. I would like to delete "blue widget" but don't want to do more damage than good.

M,

[MetaFunk]

Anyone?

[beesticles]

I'm confused how you've compiled the data. Can you see conversion by match type or not?

[MetaFunk]

Hi

The data is straight from adwords. The three match types are listed above. blue widget, "blue widget", [blue widget]

M,

[RhinoFish]

depending on your bid maxcpc for each and if these 3 words are running concurrently (determines which is more likely to get triggered in certain circumstances) and the amount of data (inadequate sample size can yield weird looking stuff) you have presented a question to us that we can't answer.

i suggest you run each match type variant by itself (eliminating interference) for at least 500 clicks and then compare the data.