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Are There 2 Distinct QSes for Google.com vs. Google Search Network?

     
12:04 pm on Feb 13, 2007 (gmt 0)

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thanks...................
3:16 pm on Feb 13, 2007 (gmt 0)

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Well, one has a QS, and the other doesn't. Apart from that, did you have a specific answer in mind?
4:17 pm on Feb 13, 2007 (gmt 0)

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From Adwords Help:

Important ad quality analysis notes:

* AdWords performance monitoring only considers your performance on Google properties.

5:14 pm on Feb 13, 2007 (gmt 0)

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There are three networks:
- Google Network.
- Google Search Network.
- Content Network.

There is a Quality Score for the content network apart from the Quality Score on Google Search.

So, seems reasonable that Google Search Network might either have their own Quality Score or be included in any of the other two.

6:10 pm on Feb 13, 2007 (gmt 0)

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To confirm... you're saying that QS is influenced by performance on Google.com while performance on GSN does not effect the QS? Yes?
7:49 pm on Feb 13, 2007 (gmt 0)

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QS is influenced by performance on Google.com while performance on GSN does not effect the QS

In my experience that's true... while I've seen some GSN sites exclude some ads (don't ask me why) - I've never seen a consistently different ordering... which would indicate that GSN sites take their QS ranking (and ordering) from Google.com and other Google properties. Just my sole experience...

AWA, can you please confirm this?

10:51 pm on Feb 13, 2007 (gmt 0)

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poster_boy's quote from the help center is correct:

The only statistics that effect the quality score for the search network are those accumulated on Google properties.

AWA2

2:23 pm on Feb 14, 2007 (gmt 0)

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I've always thought it useful to think about it in terms of 4 different quality scores.

QS for Search
QS for Content
Minimum Bids
QS for Account

If you think of them as distinct numbers, it starts to become easier to comprehend.

7:09 pm on Feb 14, 2007 (gmt 0)

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AWA2,
Is it theoretically possible to have an ad that performs just average on the search network, but has amazing quality on the content network?
I ask this because we had to change the ad text of an ad for trademark reasons. After we changed the ad text we noticed that the performance on the search network decreased a little (we had to get rid of the keyword in the ad text we were targeting); However, the new text ad seem to resonate very well on the content network and daily clicks for this particular ad group increased over 2000% on the content network the only thing changing was the text ad.
Thanks,
Wes
11:35 pm on Feb 14, 2007 (gmt 0)

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RockSolidWes,

Yes, we definitely have seen Ad Groups that performed better on content than search. Users on the content network are in a different point in the research/buying cycle than search users, so the content of your ad creative can make all the difference.

AWA2

 

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