Targeting Multiple Countries

One campaign or many?

[purpleC]

I want to target half a dozen english speaking countries with my campaigns. Until now I have set up 1 campaign for each country, copying the campaign, adwords and keywords each time. This allows me to report on the performance of each country independantly and have different bid strategies for each. It will save a lot of time if I added all the target markets into 1 campaign. Apart from reporting, and editorial tweeks for each market, are there any other disadvantages with doing this?

[nimeshatbms]

If you combine the campaigns into one, then
1. No reporting based on countries.
2. Only one bid for all the countries.
3. Forget separate bid strategies for each country
4. each country may have its own market and competition.
5. minimum bid also will vary based on countries.

but, you will save time if you combine the campaigns.

[Shiznaught]

I thought it wasn't possible to have multiple duplicate campaigns with the same kw's simply targeting different countries - ie the ads just wouldn't show up. Am I wrong?

[nimeshatbms]

We can have multiple campaigns with same keywords targeted to different locations (state or city or country). till the campaigns do not overlap you will not face any problem.

[eWhisper]

Please pay attention to whatnimeshatbms said.

It's important to understand that country 1 has a 3% CTR and 6% conversion while country 2 has a 8% conversion and a .5% CTR. Only through getting this data can you write ads that are specific to the country.

It's very simple with the editor to duplicate the campaigns and then just change the target countries.

You'll also want to write offers per country, but the first step is tracking them differently.

[beesticles]

Just to re-iterate the points above, always target the countries seperately. Don't lump these places together just because they all speak English. There's so many differences if you think about it.

You'll/y'all get much more return on your dollar/quid/buck/rand by optimising/optimizing seperately.

[boboman]

How about language? Is language need to be set? Lets say you target India so you only set language to Hindi only? So it does not overlap with your existing keywords which targeted US?

[Green_Grass]

"target India so you only set language to Hindi only?"

This made me smile . ;-)

In India, most people use English for web browsing. Local language browser support is poor at best. Also there are more than 25 popular languages spoken and written.. Hundreds of dialects.

Just goes to show , I guess, that just writing diffn. campaigns for diffn. countries is not enough. You really need a deep understanding.