Google love is back?

Same inactive keywords but lots of traffic.

[fischermx]

I have not reviewed in detail yet, but seems my adwords expenses by this hour of the day is a lot of what is used to be in the last 6 months.
I don't see keywords being reactivated still I have thousands of inactive keywords, but traffic is a lot!
Is google massively "tasting" or "testing" my inactive keywords?
What about you?

[elsewhen]

similar situation here... increase in the content network only - my best guess at the moment is: quality-score-for-content-network algorithm tweak.

[fischermx]

Yes, I saw that too, and was about to post. It is content only.

But did you checked it again. Seems it halted like at 10:00 CST

[elsewhen]

hmm, maybe one of the adwords engineers slipped and accidentally turned one of the knobs. the spike in clicks was about 10x what is expected.

yes, seems to have returned to normal now.

[flobaby]

Gee, for a minute there, I thought they were hurting for money. Gave me a nice handful of clicks today after a long, long drought. Alas, looks like it's back to normal for me, too.

[fischermx]

Sometimes, when good things like this happens, I wonder if showing up the issue here somehow triggered the fix...
:(

[elsewhen]

it was an unprofitable spike for us, so if your comments did trigger the fix, thanks!

[fischermx]

It was a strange change. I have some campaigns setup to content-only, and they were not affected. Just the campaigns which had both search and content network got the spike...

[elsewhen]

it would be greatly appreciated if AWA could comment on the spike and notify us if the knob would be turned on again so that we can be prepared next time.

[Calc Richmond]

Ha! We'd be lucky to get a response here. Like the fact that Google just annnounce massive increase profits yet again and then seem to let a tap slip on and blled a lot all of us for some hard cash then top again - cheers for that Google no wonder you've got deep pockets.

[fischermx]

It is strange this happen to too few people, I supposed due the lack of more responses.

For me, it was a good thing, the content traffic in my sector did convert.

[Lorymer]

And here we go again!
Once more, Google is playing with our nerves exactly one week later.
Traffic similar to the one in early November, before the QS update for the Content Network.

[fischermx]

At which time it started?
Is it right now?
What's your niche?

[Lorymer]

I've just seen it a few hours ago.
No niche. Multiple sites.

[elsewhen]

we are seeing it too... not as drastic a spike as last time, but certainly there. seems that they are tweaking the quality-score algorithm. perhaps it is only those that are close to the threshhold are the ones noticing the increase.

[CathyM]

I have a paused Ad Group that has received 83,000 content impressions so far today (no search impressions). I called and the Adwords representative said that there was a problem today and they are working on it and I will receive a credit.

[fischermx]

I can see the programmer forgetting :

" and ad_group_estatus!= estatus.pause"

LOL!

[Fryman]

Darn... I was hoping my traffic would be back to normal but it seems it was only a short glith.
Down to almost cero impressions again

[fischermx]

I think they're going to loosen up the QS a little bit on the content network.
So, they're making these attempts, each time a bit softer than the prior... until they find the proper balance.

[elsewhen]

traffic spike ended for us... i wonder if they realize that these temporary spikes have an impact on their customers (us). when they turn up the impressions, we get more clicks and this affects customer service, sales, shipping - all kinds of things. it seems that the engineers just think that its all numbers - but there are real businesses and real people behind those clicks!

to be clear... we welcome the extra traffic, but some consistency would be greatly appreciated.