Feature Suggestion: Price Datafeed

I would love the ability to dynamically insert a price!

[MovingOnUp]

I promote over 1000 items on AdWords, and the prices change with enough regularity that I couldn't keep them manually updated--usually averaging 20-40 changes per day. From testing, I've found that CTR and CR usually go up when I list the price. Since it's a manual process, however, I haven't been able to justify the time required.

How about adding a feature where we can regularly (or automatically) update a price list and dynamically insert those prices into our ad copy?

For instance, we could create a file like this:

bluewidget: $19.99
greenwidget: $18.99
yellowwidget: $20.99

Then, in our ad copy, we could use {Price:bluewidget} to dynamically include "$19.99".

Does anyone else see some value in something like this?

[mquarles]

Yes

[PCInk]

Yes. But then it would be classed as a new advert and clickthrough rates get lost. Any in the 'premium spot' get demoted out of that spot with any adjustment at all.

Also, there may the time that Google would have to scan your webpage to ensure that price exists on the page (to stop unscrupulous advertisers), which would probably ensure a dropping of your advert for a time period.

[farside847]

There is a system in beta currently that will allow
large advertisers to use a datafeed for content. I
do not know when it will be out of beta.

[AdWordsAdvisor]

For instance, we could create a file like this:

bluewidget: $19.99
greenwidget: $18.99
yellowwidget: $20.99

Then, in our ad copy, we could use {Price:bluewidget} to dynamically include "$19.99".

Does anyone else see some value in something like this?

This is a really interesting idea, MovingOnUp, which I'll certainly pass it on to the product folks.

However, as PCInk has mentioned, a very important step in reviewing each ad is to verify that the price quoted in the ad is reflected on the site itself. And, as you most likely know, this review is performed by an actual human being who goes to your site and checks.

So, when the price changed in your 20 to 40 ads a day, it is important to know that those ads would show only on Google until they had been reviewed/approved.

AWA

[ogletree]

I think a lot of people would pay a premium fee to have the ability to add dynamic content on our ads. We know it will cost G a lot to do this but some of us our willing to pay a fee for this feature. It could be monthly or priced per update. G could offer a certain amount free per month.