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Pausing the Campaign/Adgroup affect the QS?

Quality Score



2:01 pm on Jan 19, 2007 (gmt 0)

5+ Year Member

My Campaign/Adgroup have a decent QS and i would like to pause it for a while for some reason.

Does pausing the Campaign/Adgroup affect the existing Quality Score?



2:27 pm on Jan 19, 2007 (gmt 0)

5+ Year Member

I wouldn't imagine so. At least I haven't noticed such effect on my qs.


2:33 am on Jan 22, 2007 (gmt 0)

10+ Year Member


Pausing campaigns or Ad Groups has no effect on your Quality Score. Feel free to pause or use Ad Scheduling as necessary.



4:38 am on Jan 22, 2007 (gmt 0)

5+ Year Member

I am just curious.

Does anybody know how long it takes the content network to start showing ads if you have a campaign paused and then unpause it?

I know search is pretty quick.


1:47 pm on Jan 25, 2007 (gmt 0)

5+ Year Member

Thanks for the information AWA2,

"TheTraveller", its just a matter of minutes to display your ads. You can confirm this with Adwords Advisor.



10:21 pm on Jan 25, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I may just be minutes for ads to start showing on the search network, but it takes longer on content - often a day or two and several weeks before ads are reaching their full potential.

Given this, how accurately can pausing an ad capaign on the content network be judged?

Could I, for instance, accurately pause a campaing outside of office hours, or even over a week end?


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