Are There Negative Consequences to Pausing a Campaign or Adgroup?

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Are There Negative Consequences to Pausing a Campaign or Adgroup?

bigdealioo

9:30 pm on Jan 16, 2007 (gmt 0)

Like.. will the keywords lose their CTR performance? Will this somehow be detrimental in terms of being competetive when the campaigns or adgroups are resumed after a period of time? Basically.. are there any bad consequences to "stepping out of the game" for a period of time? I'm talking weeks or months.

Sunshine1

11:17 pm on Jan 16, 2007 (gmt 0)

You might loose track yourself.

Your ad prices might be upped, and you might need to bid high and pay to get them down again. Then again this can happen at any time. Still you might get so dicouraged you might give it up. Easier to deal with a few every day than all at once.

What the algo does and how the algo treats stopping only Godgle knows.

robertskelton

8:54 am on Jan 17, 2007 (gmt 0)

I have a feeling that your ads "history", like CTR, loses value the longer the ad has gone without running.

Pausing an ad definitely affects you if you were showing along the top - if you wait too long to restart your ad you might have a delay of several days before a Google human re-authorises your ad to be along the top.

rj87uk

9:02 am on Jan 17, 2007 (gmt 0)

I can confirm that there are no effects of pausing a campaign.

Yes your ads are dependant on the history of the ad itself however pausing ok is, deleting is a different story.

bigdealioo

1:32 pm on Jan 17, 2007 (gmt 0)

"Pausing an ad definitely affects you if you were showing along the top - if you wait too long to restart your ad you might have a delay of several days before a Google human re-authorises your ad to be along the top."

Woah, wait a second.. Are you sure? So if an ad in the premium position gets paused for "too long" then it has to be re-reviewed by an editor before it can occupy that position when resumed?

resham5

2:09 pm on Jan 17, 2007 (gmt 0)

I think being out of the circle for a while could have an impact and could result in higher cost per click and could also lead to fall in avg. position of your ad..

robertskelton

8:45 pm on Jan 17, 2007 (gmt 0)

bigdealioo - yes, that is my experience. If the ad has been paused too long, and used to be along the top, after unpausing it will be at the right column for 2-3 days before being back along the top.

This definitely happens for ads we have paused for 6+ months, and maybe for shorter periods - it doesn't bother me too much, so I haven't studied it.

AdWordsAdvisor

11:22 pm on Jan 17, 2007 (gmt 0)

Pausing an ad definitely affects you if you were showing along the top - if you wait too long to restart your ad you might have a delay of several days before a Google human re-authorises your ad to be along the top.

This would be news to me, unless of course the ad was edited while paused - in which case it would need to be reviewed/approved when 'unpaused', just like any edited or new ad would need to be - keeping in mind that only approved ads go into the top spots.

I'll check around to see if anything changed while I wasn't looking, though. ;)

AWA

bigdealioo

10:05 am on Jan 18, 2007 (gmt 0)

yes, plz check around and let know AWA.

Gmorgan

11:22 am on Jan 18, 2007 (gmt 0)

I pause my ads for a fortnight over Xmas each year and strangely as soon as they are turned on again the number of conversions I get jumps up to above the pre-pause figures for about a week and then settles down again. If anything in the past three years then pausing the ads has done me nothing but good. MAybe I should consider pausing them more often ;-)