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In my opinion I think they are probably stopping this feature to try and get more users using the adwords editor as opposed to viewing adwords online - adwords has been running a lot slower than it used to and so maybe this a way of speeding things up a little.
To get the same bulksheet from the web interface takes maybe 2-3 seconds. For me going from a very fast efficient web based way of doing something to something that takes 20 minutes+ with a desktop app, just seems against the grain, especially for a company like google.
For me the main advantage of the bulksheet is that it gives a quick way of getting the Ads, Urls and keywords, on one page, so that you can quickly do an editorial review and scan for errors, especially in new campaigns.
Also I think there are alot of advertisers out there who have made infrastructural investments in managing their campaigns by using bulksheets. E.g. the advertiser who sends google their product feed once a week as a bulksheet.
Personally, I love bulksheets. I can't remember a time when I didn't have them available and am very used to the format, but my usage of them has decreased significantly in the past 6 months as more and more of my time is spent in Editor. Especially for very large accounts where bulksheets became unwieldy and required a true DB program to operate when Excel hit its limits, Editor is easier to use.
Message to Google AdWords Team: STOP TAKING AWAY FEATURES BEFORE YOU ADD AN ALTERNATIVE!
Sometimes I wonder what the heck is going on over there.
Consider my firm signed onto your petition!
Janet Driscoll Miller
I would like the ability in the import to add CPCs at the AdGroup level, specify daily campaign budgets, etc at a single time instead of having several steps with the editor when it use to be one with bulksheets.
Since the export is in one format, and the imports in another, it would also be useful if these two could compliment each other.
Right now, one cannot download the account, make changes in excel, and upload the changes. Consistency in the export and import functions would be greatly appreciated.