Everything was fine - I was getting good traffic everyday. Last week, my keywords became inactive and there is a link that says
"Increase quality or bid $10.00 to activate"
I mean from 5 cents - it has increased it to 10$ - Is that normal. I wrote to the adwords support team and they were of no help.
Even if I add any other variation of keyword for 0.05 cents, nothing is being active.
I know it depends on your CTR and for that ad group I was having a CTR of 3% - dont know if thats good or bad. But I had set a budget of 20$ a day and all 20$ would be spent by the end of the day.
Any suggestions on what I should do next.
Thanks
It seems that after 2 years the algorithm has decreed that your landing page does not provide a quality experience for someone clicking on your add. This could be due to insufficient or irrelevant content, of just that your site has been determined as not providing value.
It is possible to request a manual review - possible after reworking the content of the page, and this may reduce the minumum bid (although probably not to its previous level). Appart from that there doesn't appear to be much that can be done without changing your site.
I have heard that if you bid the new minumum, then you "probably" will not be charged that much, and after a while the minimum bid will reduce. I've never cared to try this though.
It is possible to request a manual review
Last time I checked, they said that manual review is a thing of the past and everything is done automatically now. Of course, they might be making exceptions without admitting it.
I have heard that if you bid the new minumum, then you "probably" will not be charged that much
I tried it and ended up paying $10 per click.
I thought the same way too. For 3 days, I did continue with 10$/click and i was charged 10$ for each click and got 2 customers only.
Maybe if you keep continuing to pay 10$ for God knows how long, the price might come down but then again I dont have that much money :)
Looks like I'll be trying out yahoo or msn ad network
I'll send you my bill... :)
Hiccups thats exactly what i'm planning to do. I just got done buying a new domain and i'm uploading all my files on the server.
Another important question : Do I need to create a new adwords account or can i use the same one.
Thanks
Even with new domain the keyword history associated with adwords account will remaian same.
Creating new adwords account will be against TOS.
One more consideration. Should we simply edit an existing ads and put new target URL or creat a new ad from scratch...?
When you load the keywords bid reallllly low. (They'll come back inactive, but you should be given really low bids to activate them). Make sure your new URL has the niche subject within it OR, create a directory specifically for the niche and topic you are advertising. For instance New ad URL can be:
GeneralTopic.com/AdNiche/
Do this for each page you advertise. It also helps if your page's title has the ad's major keyword in it as well as the Description and the first heading. Google's spider "supposedly" reads these (I have my doubts) and will give you lower bids.
If you do the above, your ads will activate at low bids -- but that doesn't necessarily mean they will show. You'll have to bid high enough to be competitive -- but DO start out low, then adjust back up to what you had been paying before, possibly a few cents higher.
Good luck until the next Algo check -- every 2-3 months? -- Then you'll probably have to do it again, and again, and again....
OR ...
This will only get your Ads active again rather quickly BUT, since your pages/site content was deemed "low quality" there is a very good possibility they will go inactive again. So... After you get them active, start editing your content and website based on the new requirements. Then, maybe the next time they do an algo update, yours will pass.
Happy New Year :)
[edited by: encyclo at 8:21 pm (utc) on Jan. 1, 2007]
[edit reason] fixed formatting [/edit]
That was very useful information. Thanks for sharing.
