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Does Ad Scheduling affect the Quality Score?

     
2:36 pm on Dec 19, 2006 (gmt 0)

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Hi All,

I have a campaign that I have been running for a few weeks, and I found out that in some specific time of the day I have virtually no conversions. Now, I have enabled a few days ago the Ad Scheduling feature and I can really see an overall increase in the conversion rate. My concerns are, however, that the fact that my campaign is off for a few hours each day, will not affect my quality score.

It's quite scary to search for my keywords and notice that suddenly the #1 ad is my competitor... (I'm usually #1 on most of my keywords). So do you believe the fact that my competitor has the privilege to get the #1 spot for a few hours every day affects the quality score? Maybe the otherwise? Maybe it has a good effect?

Thank you in advance for your help...!

7:22 pm on Dec 19, 2006 (gmt 0)

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It really depends on whether your ad scheduling improves your CTR and lowers your CPC. I find that scheduling my ads to start later in the day tends to get higher CTR as well as higher conversion rates. In addition, since many smaller advertisers, and even some of the larger advertisers, sometimes spend their daily limits earlier in the day, my ads tend to get better positions later, costing me less per click, and that is also when most of my target audience is on line. So, as long as I can spend my daily budget during my scheduled times, and my CPC is actually lower than it used to be, I really don't care if my competition gets more impressions and clicks when my ads are not running. I get more and better clicks when theirs are spent out!
2:04 pm on Dec 20, 2006 (gmt 0)

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Thanks RonnieG. In my case, the problem is that in the ~7 hours when the conversion rate is lower, the CTR is as high as in the better hours, therefore, I'm afraid that my competitor won't enjoy this high CTR while I'm offline, so when I'll be back online I will have to pay more or lose my position..