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I have a campaign that I have been running for a few weeks, and I found out that in some specific time of the day I have virtually no conversions. Now, I have enabled a few days ago the Ad Scheduling feature and I can really see an overall increase in the conversion rate. My concerns are, however, that the fact that my campaign is off for a few hours each day, will not affect my quality score.
It's quite scary to search for my keywords and notice that suddenly the #1 ad is my competitor... (I'm usually #1 on most of my keywords). So do you believe the fact that my competitor has the privilege to get the #1 spot for a few hours every day affects the quality score? Maybe the otherwise? Maybe it has a good effect?
Thank you in advance for your help...!