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puckparches

9:42 pm on Dec 11, 2006 (gmt 0)

10+ Year Member Top Contributors Of The Month



I have 10 campaigns in AW, one for each of my sites. I pause the camping in one of my site, because I had to do some work on it. A few days ago a wanted to start the campaign and I decide to erase all the keywords and start all over. I used the keyword tool to search for keywords, and I added about 300. After I added the keywords none of the keywords are active for search. All the keywords are require to bid $10 to activate. What happened? I used to pay between $.20 to $.50 for each keyword and now they want $10. In all of my others campaign I have more than 5,000 keywords and in none of the keywords are require more than $1.

Can anyone explain to my what happened or what can I do?

magicdan

10:14 pm on Dec 11, 2006 (gmt 0)

10+ Year Member



Firstly the keyword & advert combinations record a history. That history helps your ads to rank if they have had a reasonable CTR. Killing the keywords and starting again is as good as starting completely a fresh on new combinations. You probably want to steer away from that many keywords in 1 adgroup too, the best advice is to keep close relevance and about 5-10 keywords per group.
Also now in play is the quality score. If the pages are losely related or in one of Googles bad categories then that will also push up the minimum bid or you might be unlucky and incorrectly classed as a bad guy. Either way if you put your adgroup back to what it exactly was before with the same keyword and ads then you should be back to where u were.