Which would get a higher QS?

[bigdealioo]

By QS, I meant "ad text relevance".

#1
keyword: [widget]

ad:
Widget
Buy Widget
Great Widget

#2
keyword: [widget]
ad:
{Keyword:widget}
Buy {Keyword:widget}
Great {Keyword:widget}

[Pengi]

Why not try both and see which performs the best.

[trannack]

I think that people have tired of the keyword insertion tool. The MFAers have killed its usefulness - together with EBAY.

[shadow500]

I just made little analysis of which websites came out with some of my

keywds, and what i see is really strange :

the landing page of this websites does not contain the key in the

page (or only one two times) but there are lot of similar words...from

the same theme...

Have to try something similar...

I will post it here...

[ddogg]

Keyword insertion lowers quality score. How much I could not say, but I know for a fact that this is the case.

It is however not always practical to eliminate keyword insertion from your ads. The increased CTR you end up getting probably increases your QS more than insertion lowers it.

[netmeg]

One of the AdWords blog messages recently said something about Ad Groups with regards to quality scores that made me think that it has become more important than ever to carefully plan out your Ad Groups and which keywords go in where. If you are running a lot of dynamic insertion ads and have a bunch of (seemingly) unrelated keywords in a single Ad Group, that would seem to be detrimental to your quality score.

[bigdealioo]

so far we got only one definitive reply which said: keyword insertion would have a lower "ad text relevance".

Anyone else wanna chime in with a definite answer?

[netmeg]

Nobody here can give you a definite answer.

[bigdealioo]

I meant an definite OPINION either way.