Daily clicks from same users

What if they visit our website every day by clicking on the ad?

[Januuski]

Is there any rule how many times per day/week/month user will click on a same ad which will count as a valid click (valid click = payment)?

For example, if you visit same website freaquently by using Google search and use on the top sponsored links?

I learned that some of our users are coming back to our website daily by clicking on our sponsored ad on Google search page even though our website is listed first for our keyword or name.

Do I pay Google every time the same person will click? Do I pay even if the same person will visit several times a day?

Is there any rule that I will just pay lets say maximum of 3x per week/month?

I simple dont want to be paying for the same user over and over. What can I do?

Thanks
Januuski

[sem4u]

Google works on a pay per click, not a pay per visitor system, so it is very possible that you could be charged for the same visitor clicking on your ads two or three times in one day.

What is the cut off point? It is difficult to say and Google certainly won't tell us for obvious reasons...competitors and Adsense cheats clicking on ads, etc.

There is not much you can do unless you think that this traffic is fraudulent.

[Januuski]

That’s great to know! So if the same user will click on my ad every day or even several times per day I will end up paying maybe 100X for the same user every month. What a great concept. No wonder Google stock is $500 per share. :-)

Juuski

[gregbo]

Your best bet is to reduce your ad spend based on an estimate of repeated clicks by the same visitor. There are studies that show people use search engines to bookmark sites they like to visit, so there's no reason to think all repeat visits are fraudulent. (Unfortunately, fraudsters can use this information to more easily generate fraudulent clicks.)

[sacX]

yeah I think I also have this problem.

One suggestion is to use cookies to track if someone has visited multiple times via Google and in these instances have some different text on your site that encourages them to bookmark.

[onlineleben]

Two things come to mind:
a) you domain name is not very memorable, so the person has to search for your site again and again
b) check via cookies if the visitor has arrived via your ad multiple times, then offer bookmark and maybe newsletter (to keep him uptodate and from doing revisits via your ads)

An advantage is that your CTR for your keyword goes up which could lessen the CPC for that keyword.

[Januuski]

you domain name is not very memorable, so the person has to search for your site again and again

Our domain name is very memorable, something like www.CityNameService.com. The problem is that many people will just go to Google and type is "City Name Service" because it is shorter and easier and Google will show our ad so they can just click on it. I also noticed that many of my friends and clients will enter our website by using Google Bar where you will just type first few letters and the toolbar will offer you the keyword or your history. So if you have previously typed "City Name Keyword" you will go back to the Google results without having to type the whole thing. Even I use the toolbar sometimes in stead of my bookmarks because it is sometimes faster however I do not click on the same ad every day.

[algorithmist]

Yikes.... sounds like Google is punishing the very things they claim to encourage.

They say they want sites with unique content (not just ads), stuff useful to people, and your site is so memorable and helpful that people want to go to it time after time. (Some of your competitors, presumably, have junky icky sites that no one ever visits again).

But Google charges your competitors less than they charge you, because you pay over and over again for those repeat visitors. Unfortunately, I doubt Google will forgo the short-term extra revenue in order to give you and other advertisers the right long-term rewards.

Good luck!

[gregbo]

G is not punishing anyone in this regard. If someone signs up for CPC advertising, they will pay for each click, modulo some amount that G may discount them because the clicks may have been deemed "invalid" or are discounted for some other reason. It should be clear by now what CPC is, and is not. People who are dissatisfied with CPC should try CPM, or CPA. If G offered a fixed fee pricing scheme, as other engines and networks have started to, I would suggest that for people who want to exercise tight controls on their ad spend.