Destination URL & Quality Score

How many of you know the answer to this...

[stevenhold]

Okay, so to increase the quality score of your keywords you may need to change the destination URL to better target specific keywords. But if you change the desination URL in a text advertisement, Google will look at it as a completely new text advertisement and will remove almost of all the history associated with it and it's keywords. Doing this would hurt your quality score.

My question is, if you change the destination URL of your individual keywords and not the text ad, will it hurt the adgroup/keyword history? So will it hurt your quality score and/or adgroup performance to change the destination URL for each individual keyword?

[poster_boy]

...if you change the destination URL of your individual keywords and not the text ad, will it hurt the adgroup/keyword history? So will it hurt your quality score and/or adgroup performance to change the destination URL for each individual keyword?

It won't necessarily hurt... it'll just reset your quality score per keyword.

[aeiouy]

I am pretty sure it doesn't impact the keyword history because they seem to hang on to that forever. Or else people would just make new urls to get rid of a bad ctr history.

It does reset the ad component of the history though, which I don't really know how big of a component that is compared to keywords.

[vphoner]

I got destroyed a year ago when I changed the URL in my ads. Lost all history. But not sure about changing keyword target. I believe that google would not like it if your ad said MYSITE.com, but your keyword is sent to ANOTHERSITE.com

[trannack]

If Google don't like it, then why do they give you the ability to do it?

[SuperBlurtit]

I think you'll find if your display URL domain is different to your destination URL domain you will be getting an ad disapproval through very fast. They don't like it and also don't allow it......once approval goes through that is. Which in my experience varies between a day and a month. Anybodies guess.