Tracking email or phone leads as conversions

[kevgibbo]

Hi,

I am currently managing an account for a client who's main source of leads is via telephone calls and email.

Obviously dialling a landline wouldn't be possible to track without asking the user, but would it be possible to add some code (in a similar way you can for PayPal button clicks) to count hyperlink clicks for an email mailto: link or clicks to make a Skype phone call?

Thanks,
Kev

[netmeg]

I don't have a way to track the phone calls, but as far as emails - instead of a mailto link on the page, I use a contact form and track the form page confirmation as a lead conversion.

[erics120]

In the past when we want to track calls from advertising we use a special tracking number that rolls over to our standard number. We know the number of calls the special number recieved were generated from the ads.

[johnser]

Display a specific number just to Adwords users - that way, you see how may calls Adwords generated.