Often you just want to check on what has a low CTR, but as content targeting lowers the CTRs, one can't get a quick accurate picture at the account or campaign level of how a particular AdGroup is doing with regards to search advertisng.
AWA
Search
First off, if you have a lot of keywords in an account, you get an error page more times than you get a results page. Fixing this would be really nice.
Secondly, the ability to delete or 'sync' keywords from this interface would be great.
Reports
Cancel Request
If you get an error page when doing a report, often the report is stuck somewhere still in the system, so you get the 'email report page' if you try to run the report again, and sometimes these reports can be 'stuck', never finish, and you have to logout and log back in or just wait a long time before you can use the reporting center again. Having a 'cancel' button on the email page so the report is stopped so you can run another one right away would be nice.
Custom Reports & 'only these keywords'.
It would be nice if it also included a matching option. For instance, if I sell 'crazy blue widgets', 'fun widgets', and 'reddish blue widgets', being able to run a report for anything that included 'blue widgets', (so 2 of the 3 above KWs are shown), would be much appreciated.
Regional Targeting
More Campaigns
And just because I've not said it in a few months - more campaigns allowed. When you're doing a lot of very targeted regional campaigns - you don't have enough campaigns available. Regional targeting is the wave of the future - we all know this - but when you want to target 15-20 cities and run a dozen national campaigns - you can't.
Hierarcy
The ability to state, if the search matches keywords in my regional and national campaign - target regional then national (or vice versa).
What we need is a status indication on whether an ad has been review and approved. When we have content targeting on, we will know just by the fact that there are content impressions, but in 80% of the cases content targetting is off in our campaigns (and stay off until more control is available).
What happened to us a few times is that some ads simply are not reviewed for weeks for whatever reason and there is no way on knowing other that asking support (which we do, don't worry).
If this would simply be a status associated with the ad we would see when the ad is approved, hence when partner site traffic should kick in. And it would save both G and us lots of time.
How about a way to opt out of Amazon, Epinions, etc. No matter what anyone says, these should be a part of the content network (content-on-steroids network).
The argument that these are part of the search network because they are found by keyword searches is incorrect.
You could argue that most ad impressions are the result of an initial keyword search.
Is it a keyword search, if I search for an author through Google, visit her personal website, follow a link to a related Amazon affiliate website, click on a book I find interesting, which takes me to the Amazon page where I find an advertisement? Yes, I initially performed a keyword search. However, sites running adsense are usually found through keyword searches, as well.
What is the difference between Amazon/Epinions/etc and any other website running Adsense?
status indication on whether an ad has been review and approved
A'Men bro.
Keep it going! I'll forward your ideas on Friday evening, as always. (Lots of folks sit down with this report over the weekend - I'm amazed how many people read it.)
AWA
All
Search only
Google search only (new one)
Content-Targeted only
