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Please do share your ideas / tips to be really prepared against the odds of any major disturbances due to this algo change from Google.
can you explain tightly 'theming' your campaigns?
I am not sure I should answer you since you ripped off Queen's riff. ;-)
Essentially, your campaign in AdWords will be tightly themed with the keywords that you targeting ... not a large vat of "stuff" that is in the back room at your local McDonalds. Everything fits in a nice little themed package. Keyword groups, landing pages, etc.
"You go there once, you'll be there twice"
Yeah my campaigns are tightly targeted to begin with, because that is what works best for me, and I have no issues.
I thought the same - but now about 99% of my content traffic and 80% of my search traffic has gone.
It seems my idea of useful content does not align to Google's idea!
i paused 3 AdGroups, and deleted several keywords in each Adgroup as well....
im trying to make my groups more concise and direct. Some of the keywords we had in there were "close, but no call" and i think thats why i already have my "Content Network" disabled.....
does anyone know how long it would take, or what the process is for getting the Content Network enabled again? Does Google have to crawl my site? do they do it through Adwords somehow?