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Quality Score factors in Content Networks - So What?

How to safe guard our money from Google's new algo change - Quality Score !

     
2:08 pm on Nov 10, 2006 (gmt 0)

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Due to the upcoming algo changed of Google in factoring quality score of landing page in Content Network Ads, there have been many discussions all around. It would be more helpful to know what each one of us need to do in advance to avoid the impact, if any.
(a) Incase if you are having a big list of keywords targeted, immediately strip them into small number of keywords, which are relevant to the context of the landing page. Incase of retaining more number of keywords for a particular landing page, we tend to get less value for the quality score. This can impact your impressions, clicks and conversions.
(b) After having the focused set of keywords for a landing page, do check for their relevance through keyword density tools available. If required, do fine-tune the content to increase the relevance. Always do remember that you should always write content for the users and not the crawlers. However, it is prudent to check and validate their significance (w.r.t crawlers) through various free seo tools.

Please do share your ideas / tips to be really prepared against the odds of any major disturbances due to this algo change from Google.

D Sarathy.
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2:12 pm on Nov 10, 2006 (gmt 0)

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I have found that by tightly "theming" my ads and my groups that the "Google Slap" or whatever it is being called does not affect my ads as it has others.

Cabo

2:52 pm on Nov 10, 2006 (gmt 0)

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Yeah my campaigns are tightly targeted to begin with, because that is what works best for me, and I have no issues.
3:28 pm on Nov 10, 2006 (gmt 0)

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Hi, can you explain tightly 'theming' your campaigns?

Does that just mean making the landing page extremely relevant to the keywords / ad text?

Thanks!

3:59 pm on Nov 10, 2006 (gmt 0)

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can you explain tightly 'theming' your campaigns?

I am not sure I should answer you since you ripped off Queen's riff. ;-)

Essentially, your campaign in AdWords will be tightly themed with the keywords that you targeting ... not a large vat of "stuff" that is in the back room at your local McDonalds. Everything fits in a nice little themed package. Keyword groups, landing pages, etc.

Cabo
"You go there once, you'll be there twice"

10:53 pm on Nov 10, 2006 (gmt 0)

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Yeah my campaigns are tightly targeted to begin with, because that is what works best for me, and I have no issues.

I thought the same - but now about 99% of my content traffic and 80% of my search traffic has gone.

It seems my idea of useful content does not align to Google's idea!

10:57 pm on Nov 10, 2006 (gmt 0)

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does that mean that when you start on adwords and try out some keywords, it's a must to begin with few?
11:01 pm on Nov 10, 2006 (gmt 0)

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Well i just went through my campaign today and cleaned house..!

i paused 3 AdGroups, and deleted several keywords in each Adgroup as well....

im trying to make my groups more concise and direct. Some of the keywords we had in there were "close, but no call" and i think thats why i already have my "Content Network" disabled.....

Boooooooooooo!...anway.

does anyone know how long it would take, or what the process is for getting the Content Network enabled again? Does Google have to crawl my site? do they do it through Adwords somehow?

 

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