I just wondered if we have some kws with 25% ctr and some with 3.5% ctr, and overall the ad has a ctr of 4% are these figures inter related and if so, should the 25% ctr kw be in its own ad group so that ad has the highest ctr?
Thanks guys
AdWordsAdvisor
1:29 am on Jul 30, 2004 (gmt 0)
exmoorbeast, in terms of placement of your ad on the page, it is the CTR of the keyword searched that really matters.
The CTR of the ad (or Ad Group) doesn't really figure into it. (And I am guessing that this was the concern behind your question.)
AWA
exmoorbeast
10:25 am on Jul 30, 2004 (gmt 0)
Thanks, makes sense.
I'm going for the stupid question of the year award....
