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Move to content?

Are you considering?

     
10:02 am on Oct 22, 2006 (gmt 0)

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Since google search is oversaturated, are you considering moving your campaign to content network? And what % of search click price are you considering for content network?
1:24 pm on Oct 22, 2006 (gmt 0)

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A always partake in both - it works well for me, especially when I have the odd keyword that has a very high minimum bid - it will still show for content.
1:51 pm on Oct 22, 2006 (gmt 0)

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and what % of serch click cost are you paying for content?
2:18 pm on Oct 22, 2006 (gmt 0)

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I find some of my content clicks cost the same as my search clicks (I bid the same for both) but some are much cheaper - perhaps 10%.

But I write may Ad and set my bid to attact the visitors I want at a price that I can afford. Any reduction on content clicks i see as a bonus.

2:42 pm on Oct 22, 2006 (gmt 0)

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For the bulk of my campaigns I am paying the same. For a couple of ones where I have very high search bids, I bid separately for content at a considerably lower rate - about 10% of what I pay for search.

I have experimented, bidding lower amounts for content that search, but most of the time I get good conversions whether they come from content or search, so i am happy to pay the same.

3:29 pm on Oct 22, 2006 (gmt 0)

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I have both and bid quite a bit lower for content than for search.

Lately the follow through on content has been higher than for search.

This is probably due to much higher competition in search where I must pay up to 3 times higher to bet into the top 5.