Advertising a Product Cost with Adwords?

Plus VAT or Not?

[DeCal]

I want to advertise my product cost with adwords but i cant find any info in the FAQ etc about it.
What i need to know is do i have to advertise the price including VAT or plus VAT or do i just have to inform the user that it is one or the other?
Hope this makes sense, thanks in advance.

[lazerzubb]

I would include VAT in the price, i think that way you will have the best conversion rate, it deppends which audience your targetting also.
B2C = VAT
B2B = Option Vat/No Vat