Budget Optimizer Question

[randyd4794]

I started using the Budget optimizer feature 2 days ago and so far my impressions and clicks are way down. I searched past posts on this subject and most are over a year old or from people who have tried it for only a few days. Has anyone stuck with BO for more than a few months and can tell me how long it takes until they started seeing an increase in impressions and clicks?

At this time it isn't even coming close to the budget i set. However my CPC has come way down and CTR have increase as well.

Will it just adjust the cost of clicks towards the end of the 30 cycle in order to spend the full budget amount?

Thanks,
randy

[DamonHD]

Hi,

I use BO when:

* A campaign is small and I don't want to spend much time on it.

* OR I'm having difficulty getting enough volume setting the bids maually (or if there are too many keywords to do manually), ie I use BO to help me find reasonable bids.

Rgds

Damon