I have a site with two adword groups with different themes, one gets both search matches and content matching. The other only gets search matching. I can't figure out whats wrong as the settings for both groups are the same and the keywords and ad text is different.
Also, I have a phrase with a 1.2% click through rate that is "at risk". This concerns me as its a very productive keyword. Other phrases in that group that are around that number are either identified as strong or moderate.
Any ideas?