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I just stumbled upon testing of Click-To-Call icon on one of the Ads displayed in PPC
Just to test the service I feeded my nember and "bang" I was connected to Vendor over VOIP
I thought of playing a prank with my friend and entered his number... guess what? He got an unsolicited call from Vendor!
Moral of the story - There has to be some sort of verification before Vendor Calls the number feeded on Google SERP
May be a text message sent asking for verification (though these text message can be fun too) or may be some sort of permanent registration.
joined:Dec 10, 2005
So you have never done market research before?
And you have never clicked a paid link with the intention of looking at that competitor's web site? I don't believe you for one second!
Also, the price for clicking on someone's ad is usually far below the price for a pay-per-call ad.