Number of active campaigns

[trannack]

What is the number of active campaigns allowed and is it possible to increase this number? I am always having problems shuffling campaigns around, especially when I am carrying out test scenarios.

[eWhisper]

AdWords Suggested Max:
2000 Keywords Per Campaign
100 Ad Groups Per Campaign
25 Campaigns
50,000 Keywords In An Account.

Hard Limits:
2000 keywords keyword per Ad Group
25 active campaigns (paused and deleted campaigns don't count against this limit)

[trannack]

Thanks eWhisper. I have in the past had the number of allowed keywords increased in my account - ie over 50K. Just wondering whether it is possible to have the number of active campaigns increased as well. Any idea?

[eWhisper]

I believe the campaign number is a hard limit.

However, you can link two accounts together to increase your max number of campaigns. With linked accounts, only one ad will show at a time regardless of what account contains what keywords (or even duplicates).

The major issue is that reports aren't consolidated, so either you can put the accounts under an MCC and run reports for both accounts at once to combine the data, or you have to run two separate reports and combine the data.

[trannack]

Thanks eWhisper - answered my question.

[running scared]

I believe the campaign number is a hard limit.

Although not definitive proof our account rep has suggested getting the number of campaigns increased in the past.

[trannack]

Did you take him up on it?

[MarketingJunkie]

Here's another limit to add to the list... ad variants.

At one time it was unlimited (my record is 131 different ads), but today you're limited to just 25.

[trannack]

I cannot imagine a scenario whereby you would have so many ad variants - do tell!

[running scared]

Did you take him up on it?

No, we went down a linked account route instead as we felt it would work better for us.

[MarketingJunkie]

> I cannot imagine a scenario whereby you would have so many ad variants - do tell!
I would be happy to show you a snapshot of the proof... however I understand this forum doesn't permit linking.

Any ideas?

[poster_boy]

Hard Limits:
2000 keywords keyword per Ad Group
25 active campaigns (paused and deleted campaigns don't count against this limit)

Some accounts have 1MM keyword limits - where I do believe it's a hard stop at that point. We've also worked with accounts that far surpass 25 active campaigns within one account.

[chrisk999]

It is possible to increase campaigns per account to 100 per account. It just requires an ad specialist to sign the change off, but you'll need a good reason why they should do this for you (as too many campaigns can be a sign of a poorly structured account...).