Ctr

Can someone give me a definition of CTR?

[markco]

I am not sure if my understanding of CTR is correct.

The CTR is the percentage of people that have clicked on my website as a percentage of the total number of people searching using a keyword or keyphrase covering that area or topic. Would that be correct?.
Thanks.

Cheers

Markco

[edit_g]

Click through rate is the percentage of the total people who saw your ad (impressions) who also clicked on it.

[markco]

Thanks Edit_G,

Learning all the time.

Cheers

Markco

[AdWordsAdvisor]

Hey Markco, thought I'd post a link to the glossary in the AdWords FAQ, just in case there are any other terms that need defining. ;)

All glossary terms
[adwords.google.com...]

From the glossary, for CTR:

Clickthrough Rate - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

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